[caption id="attachment_3037" align="alignleft" width="318"] The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick[/caption] Guy Kawasaki and Peg Fitzpatrick have crammed a ton of resources into a concise tutorial about making the most impact with social media. Books with advanced tips on...

[caption id="attachment_2680" align="alignleft" width="261"] Got Social Mediology?[/caption]My Review Before I begin, let me make it clear that I am not the intended audience for this book. I chose it, thinking I would find tips for getting better organic placement via social media platforms when so many...

Being responsible for my company's social media platforms has proven to be a challenge. Using social media in my personal life comes naturally, but I have found trying to connect with customers from a business page is an entirely different ballpark. Customers these days are...

This article is excerpted from The Open Brand: When Push Comes to Pull in a Web-Made World, by Kelly Mooney and Nita Rollins, available March 2008. See www.theopenbrand.com for more information. Read the full Breeni Books review of The Open Brand. If you’re still clinging to the...