Seth Godin is known as the go-to modern day marketing guru, and revolutionized the marketing approaches of the general populace when it came to the age of the Internet. With Permission Marketing, he brought to light the fact that with the rise of social media...

If you’re a self-publishing or print-on-demand writer, Brent Sampson’s latest book, Sell Your Book on Amazon, could be a valuable resource for you. The book provides dozens of tips to promote your work on Amazon.com. According to the foreword from author Dan Poynter, effective promotion...

Funny Business: Moguls, Mobsters, Megastars and the Mad, Mad World of the Ad Game is a collection of 68 personal anecdotes from Allen Rosenshine, chairman emeritus of BBDO Worldwide, a renowned ad agency. Since Rosenshine spent over four decades with BBDO, there are plenty of...