16 Mar The Art of Social Media: Power Tips for Power Users – Review
Guy Kawasaki and Peg Fitzpatrick have crammed a ton of resources into a concise tutorial about making the most impact with social media. Books with advanced tips on social media marketing seem to be a scarcity. While some books claim to be for advanced users, they tend to end up being very basic tutorials for people not familiar with the dynamics of the platforms, written by people with small followings and limited social media activity. For anyone ready to take it to the next level, it seems like it’s nearly impossible to find a solid guide.
I was afraid this was going to be the case with The Art of Social Media: Power Tips for Power Users when chapter one summed up creating profile images and making all platform profiles uniform. Here we were, back at the basics again. However, my concern was short lived, as the next chapter jumped right into the good stuff.
The book is less about techniques than it is a list of resources. It’s basically a peek at what the social media masters use to curate and organize their content. Granted, many of them are companies Kawasaki created or worked for, but hey, that doesn’t make them any less valuable as resources. In fact, I’m excited to start using them.
There are a lot of tips for fully utilizing Google+, which is a breath of fresh air for those of us struggling to make sense of that platform. Kawasaki argues with the sentiment that Google+ is a ghost town and advocates using it to its fullest potential, as it has less noise and spam than other platforms.
Kawasaki also offers some advice for making your posts share-worthy and analyzing them from an outsider’s view. An entire chapter is dedicated to responding to followers and dealing with trolls, which is something we all have to face eventually. The reader learns the correct way to communicate and respond on Twitter to avoid being misunderstood or worse – not heard.
My only complaint is the book is too short! I was nearly jumping out of my seat, so excited to start implementing the authors’ suggestions, when the book just ended. I felt that disappointment you get when you finish reading a book in your favorite series and you know it’s going to be another year before the next one is released. I don’t think there’s a sequel in the works for The Art of Social Media, but you get my drift.
Overall, I’d say The Art of Social Media lives up to its claims and provides some sound advice for building a social media following. For users already familiar with social media, but wanting to take it to new levels or get past a plateau, this is the perfect read.
The Art of Social Media: Power Tips for Power Users
Guy Kawasaki and Peg Fitzpatrick
December 4, 2014