03 Mar Pre-Publishing Marketing – Is It Worth It?
Gerald Freeman is the author of the book I Don’t Believe God Wrote the Bible. It will be on a Kindle Countdown deal from 21st March until 28th March starting at $0.99!
You have finally gotten your book completed, final copy edit done, cover tweaked and formatting in tip top presentation. What next?
This time, I went for the press release option and pre-order service on Kindle, which brought mixed results on a number of levels. Wading through all the free press release options was educational, but I chose not to pay for one after reading all the controversial comments about Google’s anti-SEO rules and recent regulations. Here is one such interesting article- http://www.meltwater.com/public-relations-blog/press-release-seo/
I did have fun though, learning about how to submit press releases correctly.
The first thing I learned was that for some, I needed to have an email address that was directly connected to my website. Hotmail and Gmail, etc. were not considered acceptable and it forced me to look into how to create an email address from my website. This was actually very easy, but something I had never needed to do before.
The second lesson was having my press releases rejected because I had left the date and location on the original press release when I submitted it. Many sites have a separate section for putting the date and location. This was easily solved. Once I had removed the parts they asked me to, my press release was immediately accepted.
These are two small bits of information, but hopefully they will save someone else the time working out what’s going on and panicking that it’s all been a waste of energy. In saying that, I saw very little evidence of my press release going anywhere, so it is something I do not think I will do again, unless I go for the expensive paid option. However, after researching the subject it appears there are more and more negative opinions on the value of press releases.
My other new strategy was the pre-order option on Amazon Kindle, which was actually fun and exciting, but then I crashed a little and left me wondering if I had made the right decision. It was wonderful to see that my book had reached 90,000 on the Amazon list of paid books before it was even for sale, and it kept me motivated and optimistic about the launch.
However, by the time the launch date arrived, the book had slipped back down the ranks and it seemed to miss that little push in the beginning to give readers the confidence to buy it. With hindsight, I think it would have been better to make the people who definitely wanted the book wait until the launch date and then the ranking might have encouraged more people to buy.
I am now waiting for the first reviews to come in, which so far have been positive. Hopefully, if it continues like that, I will be able to put I Don’t Believe God Wrote The Bible on a few promotional sites and reach more readers.
Despite my slight dissatisfaction with my recent strategies, I can say that creating buzz and interest about my book before it was released did work and there are already a great number of people who know it exists. Ideally, some of them will become readers one day. I believe in sharing our journeys and experiences, so hopefully this article will be of use to someone new to the industry and still finding their way like me.
Purchase the Book from Amazon: http://www.amazon.com/dp/B00SCJ9KRU
Author Blog: http://geraldfreeman.blogspot.pt/
Gerald Freeman on Twitter: https://twitter.com/gerryaldridge
Gerald Freeman Design Site: http://gerryaldridgedesign.dinstudio.se/
Gerald Freeman on Pinterest: https://www.pinterest.com/geraldfreeman1/
Gerald Freeman on Facebook: https://www.facebook.com/gerryaldridgedesign.dinstudio.se