02 Mar Book Review: Sell Your Book on Amazon by Brent Sampson
If you’re a self-publishing or print-on-demand writer, Brent Sampson’s latest book, Sell Your Book on Amazon, could be a valuable resource for you. The book provides dozens of tips to promote your work on Amazon.com. According to the foreword from author Dan Poynter, effective promotion on Amazon could be the difference between earning “zero and tens of thousands of dollars a month in royalties.” While I do find it hard to believe that any one book could help an author achieve that kind of boost in income, I have to agree that this book does contain very useful information.
The format of Sell Your Book on Amazon is simple and straightforward. Each chapter focuses on a different aspect of the Amazon shopping experience. Sampson provides real world examples throughout the book using his own published works. He also rates the various tips in order of effectiveness. This does allow an alert reader to select only the most effective techniques rather than attempt to follow all of the tips. Useful diagrams also illustrate some of the techniques, and important points appear as pull quotes on the side of the page.
The advice includes detailed suggestions for building your author profile and book detail page. Sampson goes into great detail about the importance of the author profile. If you are a writer with self-published or print on demand work listed on Amazon, this part of the book will be key for you. You can learn how to start your Amazon blog, build your bibliography, and create your own tag. The most important thing Sampson teaches here is how to brand yourself. Self-promotion is vital for most writers. Sell Your Book on Amazon provides the tools for effectively marketing your work. Many business basics such as pricing are also covered.
I only have a few complaints. The diagrams are rather poor quality. They appear grainy and somewhat blurry. This could be overlooked if the rest of the book did not have such a crisp appearance. However, the fuzzy diagrams really seem to stand out. My other complaint involved Sampson’s tendency to touch on a topic in one chapter and then say “more about that in Chapter X”. He did eventually cover all of the topics, but this repetition seemed awkward and a bit annoying.
Sell Your Book on Amazon features many valuable tips for increasing book sales online. It is easy to read and very informative. If you are a self-publishing or print-on-demand writer, this book is definitely a must-read.
Paperback, 184 pages
March 4, 2007